Philosophy
The Eton brand was founded in Sweden in 1928 and it produces shirts for men.
The brand was named as the famous Eton College, well-known for its elegance, aesthetic rigor and discipline.
These shirts are famous all over the world not only for their fabric quality, but also for an unique design and refined details.
Each collection follows specific tissues, made only for Eton, characterized by unusual shades, woven through avant-garde technology and thanks to special process.
Eton tailored shirts embodies a classy look with outstanding performance: they are long lasting and easy to wear.
Eton also proposes scarves, ties, bows and jacket pochette, made of luxurious fabrics which give softness, exclusivity and style.
The brand aims to the new “dandy”, captured by an unexpected and avant-garde attitude.
Prints and colours play a leading role; floral and geometric patterns, unusual colour mixes and special yarns, such as “washed”, light denim, old style chambray, linen, twill, satin and oxford.
The finishing process, as the cut of collar and button-down eyelets, is the most delicate phase.
Finally, the perfect fit, more classic or slim, is enhanced by the high quality double twisted cotton such as “sea island” and “pima” cotton.
© Images copyright: Eton and rightful owners.
