Y/Project

Philosophy

Yohan Serfaty, creative director at Y Project, focuses on a particular aesthetic sense and mixing different materials, including leathers which will soon become one the brand’s distinguishing mark.

In 2010, Yohan Serfaty founded Y Project, giving rise to new designs  which easily blend with new materials, in order to propose an innovative metamorphosis, aiming at the man who loves to travel around the world.

Y Project looks like Serfaty’s personality; in fact each garment has timeless details, such as wool collars with asymmetrical zip, skinny trousers, leather boots, crochet details on elbows and knit sweaters.

All total black, very dark.

Boutiques Y/Project

Typology
Antonia Milano
Antonia Milano
It was 1999 when  Antonia Giacinti opened the doors of the first Antonia boutique, born as a small accessories store, and rapidly expanded to include women's clothing too. In 2007, Maurizio Purificato, his partner, inaugurated the store dedicated to men's clothing [...]
H.Lorenzo Men
H.Lorenzo Men
H.Lorenzo is an avant-garde multi-label fashion retailer operating three boutiques in the Los Angeles area specializing in one of kind designers for men and women. With over 25 years of fashion retailing under his belt, Lorenzo Hadar has continuously focused on seeking out unique and progressive des [...]
H.Lorenzo Women
H.Lorenzo Women
H.Lorenzo is an avant-garde multi-label fashion retailer operating three boutiques in the Los Angeles area specializing in one of kind designers for men and women. With over 25 years of fashion retailing under his belt, Lorenzo Hadar has continuously focused on seeking out unique [...]
Nugnes Donna
Nugnes Donna
  Nugnes is an elegant store, a refined space for the most important womenswear collections of Italian and international designers: Aquilano Rimondi, Dries Van Noten, Phillip Lim, Gio Guerreri.     It is a sophisticated space located at 183 Corso Vittorio Emanuele, in the Tr [...]
Spazio Pritelli Cattolica
Spazio Pritelli Cattolica
Spazio Pritelli in Cattolica was founded in 1979. The multi-brand boutique is an avant-garde space proposing a selection of the most important luxury designers, where the choice of womenswear and menswear is characterized by a balance between modernity and elegance, refinement and modernity. The s [...]
Spazio Pritelli Rimini
Spazio Pritelli Rimini
The elegant Spazio Pritelli boutique in Rimini, 250 mq designed by Vincenzo De Cotiis, expresses minimal materials and colors. The main design, a modern balance between modernity and sophistication, creates pleasant atmospheres, a perfect set for the most important fashion collections, which mark e [...]
Acqua Salata Riccione
Acqua Salata Riccione
400 metri quadrati di stile e design nel cuore delle vie dello shopping, una delle destinazioni che detta mode e tendenze in tutto il Paese. Inaugurato nel Giugno del 2020, lo store Acqua Salata di Riccione, situato in Viale Gramsci nell'area pedonale, è l'ennesimo tassello in un percorso di [...]
Antonioli Milano
Antonioli Milano
Antonioli dedicates its collections to real demanding and international customers, free from fixed fashion standards, who love to live according to their own taste.  Antonioli offers an innovative selection, mixing contemporary and refined style choices. Alexander Wang, Ann Demeulemeester, As [...]
Addicted
Addicted
Addicted is a concept store located in the glamorous area of Gangnam, Seoul, since 2004.
Alan Bilzerian
Alan Bilzerian
Alan Bilzerian is a historic refined womenswear and menswear boutique located in Newbury Street, Boston.  Alan Bilzerian opened his first shop in 1967 with surprising ideas for like-minded clients. He was one of the first to carry in town many oustanding designers suc [...]