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Hood by Air

Leggi in italiano

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Hood By Air is a New York City based label founded in 2007 by the convergence of an ensemble of artists, under the creative direction of Shayne Oliver that challenges traditional fashion categorisation by capturing the energy of today's youth culture while upending traditional concepts of race and gender with a look that is both sensual and rough, androgynous and masculine.

Mixing super premium materials and high-fashion elements, the brand offers high-concept reinterpretations of urban staples such as skinny jeans, work boots, button-downs, oversized t-shirts and hoodies.

Famous for its logo, a bold HBA, either white on black, or black on white, the label was a nominee for the CFDA’s Swarovski Award for Menswear, and internationally, as a runner-up for the inaugural LVMH Prize.

Hood By Air convertible constructions, avant-garde shapes and '90s-style graphics have transformed the brand into one of the inernational most coveted labels, favourite at boutiques such as Colette and Opening Ceremony, and include supporters like Rihanna, Kanye West, Ciara and A$AP Rocky. 

 

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