Diesel is an Italian brand of casual wear and accessories for men, women and children, with the main focus on denim.
The Vicenza-based company was founded by Renzo Rosso in 1978 , who founded the multi-brand Group with several businessmen.
Renzo Rosso understood the denim versatility,presenting it as a fashion apparel for day and night, available in several dyes, embroideries, designs, dyes, enriched with tears and colour flashes.
Outfits are inspired by fashion and art, by the East and West aesthetics, playing a street-fashion style, cutting-edge and trendy.
Diesel launched the “Belli al rovescio” collection, proposing impeccable inside out jeans, with colourful contrasting stitching.
The range also offers sneakers, leather jackets with kimono sleeves, underwear, swimwear, sweaters, accessories, such as handbags, jewelry and watches.
The denim wear collection offer a wide range of jackets, skirts, shorts and jeans, slim fit , boot cut, flared, perfect to be worn with boots.
Since its establishment, the group has been creating several brands, which flank the main company: Diesel Black Gold (casual luxury), Diesel Kid (childrenwear), Diesel Denim Gallery (limited edition denim) and Diesel underwear.