Philosophy
Liu Jo is a leading brand in refined and trendy fashion apparel, strictly Made in Italy.
It is popular for its "bottom up" denim collection, appreciated by the women.
In the province of Modena, the textile businessmen and brothers Marchi founded the brand in 1995, produced by a Carpi factory.
The name came from two nicknames: Marco Marchi’s, Jo, and a friend's of him, Liu.
At first the Modena company launched a knitwear collection for women, later Liu Jo worked at the vision of the brand, focusing on a female selected target.
Liu Jo proposes total look collections for women, ready-to-wear and accessories.
The brand also started a new positioning strategy offering menswear, childrenswear, underwear and beachwear.
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