Philosophy
The designer Alessandra Rich created her own fashion label in 2010.
The brand has quickly achieved a great success thanks to her contemporary fashion, for a woman who wants to appear self-confident and feminine, without renouncing to the everyday luxury.
Her style can be defined clerical: long and tapered dresses, with unexpected effects.
Long tears and transparent lace reveal the body with sensuality, far from being obscene.
Alessandra Rich impose new fashion codes, of in which woman and femininity become the main focus.
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