Philosophy
Jonathan Riss is the Creative Director of Jay Ahr: the brand is able to seduce with its romantic sensual and glamorous creations, enchanting determined and sexy women.
Jonathan Riss is an adventurer with a passion for fashion, crafts, embroideries and precious stones; he travelled around the world, looking for inspiration.
Riss has an eclectic career; he started producing uniforms for the Ukrainian army, he discovers diamond and embroidery in Bombay and precious fabrics in the mountains of Kashmir.
He also bought diamonds in Angola, allowing him to win the Diamond International Award for De Beers.
The designer founded Jay Ahr in Paris, in 2005, and in the same year, he launched his first collection.
His creations became popular in the whole Paris, spreading worldwide his skill and talent.
Vaporous, fluid and colourful designs, simple or sophisticated, long or short dresses, sexy or sassy.
Each design is made to seduce.
His clothes crown Jonathan Riss as "the man of elegance"; the alchemist of fashion knows how to enhance the women shapes.
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