Philosophy
The French-Tunisian fashion designer founded BCBG Max Azria in 1989.
The acronym BCBG is for "bon chic bon genre", that is the brand philosophy; combining the chic and sophisticated character of Europe with the American style.
A perfect mix that makes it one of the most popular brands, chosen by international celebrities.
BCBG collections are energetic and dynamic; they alternate bold colours, as white and black, with pastel shades, using precious fabrics, such as crepe, georgette and chiffon.
The designer proposes simple shapes, designed for a woman with a natural and innate elegance.
BCBG Max Azria stands for classic and sophisticated style but always extremely modern.
© Images copyright: BCBG Max Azria and rightful owners.
