Philosophy
Nike is a famous American company of footwear, apparel and sports equipment, founded by Bill Bowerman and Philip H. Knight in 1972.
The brand logo, which perfectly reflects the Nike lively and colourful style, is the "swoosh", which translates the onomatopoeic sound of rapid movements, emphasizing the endless possibilities for human potential in sports.
Not surprisingly Nike in the Greek mythology is the personification of Victory.
Even the slogan "just do it" emphasizes the brand vision: "If you have a body, you are an athlete!".
Nike has become a real giant in the sportswear market, above all as a supplier of sports shoes, for football, basketball, tennis and skateboarding, referring to a crossed target, ranging from professional to beginners.
The brand confirms its success over time with the “Nike-icons”, best sellers which have become real status symbol among customers: "Air Max", running shoes with air bags, the "Shox", the popular sneakers worn by the Dr. House.
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