Federico Galli
By Federico Galli

A model for every occasion, a model for every mood.

Tradition and modernity.

Baseball cap, flat cap, fedora, zuccotto/beanie in cashmere, it doesn't matter, the hat is the essential accessory for those with style like John Fitzgerald Kennedy Junior.

Whether it's a walk with the dog at the park below or on the Upper East Side of Manhattan, whether you go to work by bicycle or tram, every occasion is always right to wear a hat.

An essential accessory in the wardrobe of the elegant man, he has found over the years new shapes and new impulses while remaining protagonist in our time.


This is the story of two Norwegian brothers and their special mission: to create the perfect hat. In 2013 they launched the Varsity brand giving the classic baseball cap a new interpretation of contemporary luxury. Alex, with a background in the business and finance world and Sebastian in product design decides to join forces and give vent to their passion and their entrepreneurial dream. With these bases they begin to design and test the hat of the future in their laboratory in Oslo. In a few years Varsity becomes a brand for connoisseurs and conquers fans in every corner of the world. Made using only high quality fabrics such as plain colored Loro Piana wool and patterns and even the very precious vicuña and enriched by the adjustable strap inspired by luxury watches, the Varsity hats are characterized by an essential and elegant design, as in the best tradition and Scandinavian taste. If it's not the perfect hat, the boys have come very close!


Created in September 2013 by Amélie Le Roux, Béton Ciré owes its fortune to the Miki model, inspired by the traditional Breton sailor hat which is reinterpreted with a touch of boldness and which soon becomes the iconic garment of the Parisian brand. Halfway between a cap and a hat, without a visor to avoid the gusts of wind, with ears uncovered to be attentive to the sound of the waves, Miki is the synthesis of love for the sea, for the city and for street art. A unisex and super cool accessory, made in France and offered in infinite variations of fabric and color, using only noble and authentic materials. Chapeau! Béton Ciré.


History spanning over 150 years. It was 1865, when John B. Stetson founded his brand, which has always embodied the American spirit: authentic, rich in history and different places. Always dedicated to the production of cowboy hats, over the years Stetson has been able to develop products suitable for everyday life, with a constant attention to taste. The Harris Tweed, Herringbone or virgin wool coppola, which speaks of the three or 8-panel model, is a perfect cap to face the winter and that gives a comfortable warmth and a touch of style.


An icon of design and craftsmanship. Elegant, unique and with an unmistakable charm, Borsalino is synonymous with Hat, a timeless accessory, which has become a must in fashion. It all began on April 4, 1857 when Giuseppe Borsalino opened the doors of his small hat workshop in Alessandria, the rest of story is history, the one of a small all-Italian miracle. A few decades later, Borsalino hats become cult objects in Hollywood cinema and beyond, giving life to a happy marriage. It becomes famous the final scene of Casablanca with Humphrey Bogart and Ingrid Bergman. Borsalino is the oldest Italian manufacture specialized in the production of luxury hats: it is universally known for its extraordinary quality and its unmistakable style, a symbol of costume and icon of Made in Italy.


Begg & Co has its roots in the best Scottish textile tradition. The company founded in 1866 in the Scottish city of Paisley is synonymous with quality, originality and impeccable style. The great ability to balance tradition and innovation, making its accessories following scrupulous craftsmanship and finishing techniques combined with cutting-edge production methods, allows Begg & Co to be a proud standard-bearer of the old and new Made in Scotland. After more than a century and a half, in fact, the brand is still a reference name in the panorama of scarves and zuccotti/beanies in wool and cashmere in color block and bicolor.


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