Federico Galli
By Federico Galli

From Paris with Love.

This is the story of five brands born on the banks of the Seine that have made the relaxed and minimalist appeal, their reason for living and success.

For a contemporary and timeless wardrobe.


Outwardly normal, but quietly subversive, A.P.C. acronym for Atelier de Production et de Création is a cult Parisian brand, launched in 1987 by Jean Touitou as an antithesis to the culture of excess. A.P.C. is in fact a standard-bearer of minimalism, a promoter of a clean and timeless aesthetic, which has led the label to become one of the coolest brands and a symbol of the low-key Parisian mood.


After spending several years at important Maisons such as Dior, Givenchy and Marc Jacobs, in 2011, Alexandre Mattiussi decides to launch AMI. AMI, which in French means friend, represents a relaxed, authentic and friendly approach to fashion and captures that typical Parisian, young, nice and carefree ease.

Officine Générale

It is in Saint-Germain-des-Prés, in the 6th arrondissement of Paris, that Pierre Mahéo designs and imagines everyday clothes. A refined and niche elegance, thanks to garments and paying attention to every detail and stitching. A mix of refined tailoring applied to a contemporary mood. Precious fabrics from Japan, Italy and England are specially washed and treated with vegetable dyes, thus creating a unique effect and character on each garment. Clothes designed for everyday life, but full of attitude and personality.


Reinterpreting and modernizing the essential elements of every man's wardrobe, Harmony creates quality and timeless garments, sober and never banal, but absolutely modern luxury. This is what drives David Obadia to found Harmony Paris brand in 2014. The rigor of cuts and nobility of materials is strict, there is no space for inessentials. Passion and values shared with his team, limited production and product traceability, collaborating only with the best producers. A clear and uncompromising idea of beauty and comfort that makes Monsieur Obadia one of the most promising designers of his generation today.


Maison - which means house in French - and Kitsuné, Japanese word meaning fox. Founded in 2002 by the creative duo formed by Gildas Loaëc, former manager of Daft Punk, and by architect Masaya Kuroki, Maison Kitsuné is today one of the best-known brands on the international scene, thanks to the ability to interpret a contemporary vision of fashion and synthesize Parisian and Japanese influences. A perfect balance between comfort and simplicity, relaxed refinement and sophisticated au courant, for a city chic wardrobe where the logo with the mythical fox and prints with French slogans give recognisability with a bold and playful touch: in equal balance between French minimalism and Japanese liveliness.

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