CATHEDRALS IN THE DESERT AND AT HIGH ALTITUDE

Like thriving oasis in the desert and in the mountains.

From the limitless Pianura Padana to the uncontaminated valleys of Trentino Alto Adige.

Italy is a beautiful country, home of architecture and design, and an enviable destination thanks to the culture scattered throughout the boot, art and history, unforgettable signs in the eyes of visitors.

The great beauty?

A trip out of town, a provincial highway and a village based between two mountains, look around and through the window you can see a building, different from the whole landscape, in terms of size, architecture, colour and materials.

Modern cubes that impress with their exteriors in marble, concrete, steel, materials and essential cuts, with interiors where glass and granite come together in floors, stairways and counters embraced by rough walls, and pieces of furniture as pieces of a modern art museum.

The collections, highly selected, are displayed on the steps, in rooms where black and white are the master and where light, natural or artificial, dominates the rooms.

In the evening, these modern monuments are headlights in the night, floor-to-ceiling windows on the open spaces with an impressive glow, items exposed as blocks of colour with an essential and luxury image.

As for the thirsty traveller in the desert: a mirage, a luxuriant oasis.



G&B, Negozio Via Mazzini 18, Flero
Since 2006 the headquarter of the Brescian holding, founded in 1981 by the businessman Gianni Peroni, takes place into an eighteenth-century manor house restored to its former glory thanks to the renovations directed by the architects Nicola Quadri and Patrizia Bottazzi. A modern and unique space, 2000 square meters of surface that unravel on two levels, connected by an advanced domotics system that regulates lights, sounds, videos and fragrances. An endless list of brands that ranges from luxury and fashion lines such as Gucci, Neil Barrett, Thom Browne and Dior to contemporary ones like N21, Attico, Isabel Marant, JW Anderson, Ami Paris and Acne Studios up to the neo classic and tailored for men like The Gigi, Lardini, Boglioli and Loro Piana. G&B, Negozio is a true temple of fashion: a concentrate of luxury, research and design that never stops to amaze thanks to an avant-garde vision.




Groppetti, Via Nazionale 62, San Paolo D'Argon
Located under the hills of Bergamo, Groppetti Luxury Store is a reference point for shoppers thanks to a selection of some of the most important brands in the market and thanks to an exclusive space, dominated by a spectacular staircase that connects the three floors of the store. A skylight illuminates the central compartment, spreading natural light into the floors. The clever use of mirrors and glasses creates a welcoming and dynamic atmosphere; the minimalist decor alternates dark and light tones, making the background of the clothes and accessories of brands such as Herno, Fabiana Filippi, Jacob Cohen, Brunello Cucinelli and RED Valentino.




Lidia Shopping, Via Fossato 6, Rodigo
It is an out of ordinary concept store, located in Rodigo, in the province of Mantua. It is 2000 square meters of pure style, divided into shop in shop, dedicated and personalized mono-brand corners and a selection of companies ranging from luxury brands such as Givenchy, Dolce & Gabbana, Burberry and Salvatore Ferragamo to the young designers and emerging cool brands such as Aquazzura, Palm Angels, Off White and Vivetta. By following and creating personal aesthetic styles and canons, Lidia Shopping moulds a new way of seeing and experiencing fashion. The store, inaugurated in the seventies and led by Federico Scalogna, since September 2016 has a new face. Roberto Baciocchi, an internationally renowned architect, has taken care of the new look of the boutique by redesigning the external surfaces using a special type of polycarbonate that reflects the light optimally, creating pleasing chromatic effects.




Eraldo, Via Roma 92, Ceggia

Since 2009, an exclusive building hosts the prestigious Eraldo boutique. Located in Ceggia, in the province of Venice, the store develops itself in an area of ​​over 1,500 square meters on three levels above ground and a basement. The elegance of the Indian black granite floor contrasts with the rough concrete walls and with the beams left completely exposed. Led by the Ferrante family, Eraldo is one of the most dynamic realities of the Italian panorama, which has become an absolute landmark, also internationally, thanks to the eclectic mix that boasts names such as Amiri, Gucci, Balenciaga, Moncler, Vetements and Saint Laurent.




Franz Kraler, Via Dolomiti 46, Dobbiaco
A story of love, style and fashion in the heart of the Dolomites. The story of a noble Hapsburg family with the elegance in its DNA that has revolutionized the concept of luxury in South Tyrol and in Italy. Dobbiaco is the home of the Kraler family composed by Franz, his wife Daniela and his son Alexander. The prestigious headquarters of Franz Kraler, also known as "The Castle", is the former annexe of the famous Grand Hotel Dobbiaco, summer residence of Emperor Franz Joseph, and today house of the most important international brands. A magical and unique place where you can shop in peace, have a chat in front of a fireplace and enjoy spaces where art, fashion and culture are mixed. There are no architectural barriers, but spaces dedicated to relax and conviviality, to children and also to pets. Fendi, Alanui, Prada, F.R.S For Restless Sleepers, Bottega Veneta and Valentino, are just some of the selected brands. Tradition, rigor, luxury and determination are the keywords of Kraler.

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