Who said denim is not chic?

Who said denim is not chic?

Born as work clothing and then destined to casual look, denim is synonym of a history rich in anecdotes and transformations, resistance to fashions and trends and is now one of the most versatile and popular garments in the world. 

Today it is more and more an iconic garment, a must-have in the modern gentleman’s wardrobe, perfect for those who care about dressing well, those who love elegance and tailoring but do not want to give up practicality and do not want to feel clumsy.

For those who are always in movement and on a trip, between a business lunch and a meeting, denim is undoubtedly an essential garment telling about people’s personality and highlighting one’s own style.

Here is our selection for a contemporary and never banal elegance.



Jacob Cohen

Go to bed with a dream... wake up with a purpose. It is 1985 when Adolfo, called Tato, Bardelle, who had already created some fashionable brands among which the memorable Americanino, launches the brand Jacob Cohen. This name was chosen in honour of Jacob Devis, inventor of the five-pocket denim. His son Nicola, talented and trailblazer entrepreneur, who passed away too soon in August 2012 after a car accident, relaunched the brand and the family business starting from 2003. Nicola and his father have a dream that soon becomes a real mission: clear the denim, from industrial and casual garment to tailored, refined and formal garment. They have succeeded. Today Jacob Cohen is distributed in the best shops throughout the world and is synonym of luxury jeans and Made in Italy, thanks to an exclusive style, tailor-made approach and excellence of the materials used. Only the best denim canvas coming from Japan, combined to experimental washes to make garments soft and give them a unique look, in addition to the coloured pony hair or leather label, the bandana in the back pocket, the zipper with customised buttons, the inside with shirt lining, the hem made with double chain stitch.



Levi's

It is not possible to talk about denim without talking about the American brand founded in San Francisco in 1853 by Levi Strauss and its legendary 501, with straight wearability and the characteristic button fly closure since 1873. Levi's 501 have revolutionised fashion and the way to wear. Thanks to the incredible practicability and resistance of canvas improved by the insertion of copper rivets, they have been the first uniform of trans-American railway workers, gold diggers and cowboys, then rebel personalities among which James Dean and Marlon Brando but even presidents like John Kennedy and Barak Obama. Genuineness and originality: careless of the time that goes by, still today in their traditional shape, they highlight freedom, style and personality. Characterised by the red tab, the red label sewn as a flag on the edge of the upper back right sided pocket and with the pony skin label with two horses located on the back, reporting size and model information, Levi's 501 are a must-have wardrobe staple for the modern gentleman. Perfect to wear with sneakers and cashmere sweater, just like with polo shirt and blazer.



PT05

That of PT Pantaloni Torino is the history of Fassino’s family that, generation after generation, has turned passion for wearing into a world-famous business. Thanks to a revolutionary and brave vision, it was able to make trousers a must-have garment in men’s wardrobe, or better, a real object of desire. PT05’s line proposes jeans reinterpreted with the stylistic DNA typical of PT Pantaloni Torino, conceived for denim lovers, who do not want to give up elegance. Quality and innovation, maximum care of details and wide range of American, Japanese and Italian denim canvasses together with the continuous research of new washes for a mood in perfect balance between contemporary and original.



E.Marinella

The history of Marinella’s family is the one of a Made in Naples excellence that has become synonym of Italian tailoring, elegance and pride all over the world. It is 1914 when Eugenio Marinella decides to open a small shop that still today is the meeting point for people who love good taste and unique style that have always distinguished E. Marinella’s products. Before the son Luigi and then Maurizio, the grandson, they have carried on the founder’s philosophy, achieving important targets and consecrating the brand as a reference point for those who wish to dress well. From the legendary ties, since its very early years, the company’s core business, in 2014 – centenary year – arises the denim line, dedicated to the man who loves tradition and search for tailored products. E. Marinella proposes five pockets denims characterised by the maximum comfort and softness, current fits, contrast stitching, leather label and refined with silk lining with the same exclusive patterns as its ties.



Tramarossa

Denims showing refined details and hallmarks, dedicated to careful and pernickety consumers. That is why, in Tramarossa, garment’s customisation with initials is done also on denim garments. Small and precious metal letters to be applied and shown. Rigorously made in Veneto, these niche jeans stand out for the use of fabrics often with selvedge, care of details and washing and manufacturing processes: from the brand-new “0-day-effect” (wet and dried), to the “3-year-effect” (washing with pumice stone and natural used look). Here there are precious and unusual garments blending traditional tailoring and modern appeal.

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