It has always been an icon in the men’s wardrobe, but what happens when the shirt is woman?
Someone wears it in elegant occasions, someone loves it with a pair of jeans for a casual look, someone with a trouser or a high-waist skirt, maybe for a job interview, someone wears it to be charming, someone esteems it as a worship object and someone chooses it for special occasions.
From the feminine model of the 50’s pin-up with the knot on the waist, to the male version of 70’s worn by Patti Smith in her masterpiece Horses, passing from bon ton versions, enriched by rouches on the breast as Grace Kelly used to wear, to a contemporary, easy chic and sometimes rock mood, with Carine Roitfeld.
Oh yes, the shirt is woman.
Its ability to adapt itself to different occasions, to be a perfect passe-partout, but also synonym of an aesthetical research and its ability to make interesting every look, make this garment a must in the women’s wardrobe.
As Franca Sozzani said: “Every woman wants to be elegant and, without understanding the real meaning of this word, buys, during the life, tons of dresses, bags and shoes. Then a woman arrives at a dinner with a black tuxedo trousers and a white silk shirt, a perfect classic, and you notice her. She is elegant. "
So let us stand out: Vivetta, Balossa, Erika Cavallini, Equipment and Bruta.
Here is our selection dedicated to contemporary women.
Vivetta
Nostalgic elements mixed with contemporary and hyper feminine silhouettes, clean lines contrasting with unexpected details and that detail of the hands and the embroidered face, which is a feature of each collection. An idea of playful and dynamic elegance, which blends romance with irony, surrealism with fashion and which interprets the Made in Italy tradition in a modern way. Founded in 2009 by the fashion designer Vivetta Ponti, this sought-after Italian brand has conquered customers all over the world year after year. For a female woman, but with a strong personality.
Balossa
It is 2014 when the Lithuanian designer Indra Kaffemanaite launched an important challenge with Balossa: reinventing a fashion classic as a shirt in a contemporary way. Her talent is natural, enriched by an important degree course and by work experiences with big fashion companies. So, Balossa, starting from the classic white shirt, proposes new shapes and proportions, asymmetries, lengths and contrasts, sensual necklines on the back. Experimentation and innovation, originality and Made in Italy. The shirt takes on a new shape, becoming an even more versatile, modern, elegant and feminine garment.
Erika Cavallini
Erika Cavallini, born in 2009 from the passion of its namesake designer, is a brand that offers collections made in Italy characterized by sartorial rigour and modern romanticism, accurate attention to details and fabrics. Soft, casual and chic lines for alpha women, travellers and free spirits. The brand has seduced a public all over the world thanks to its original approach and imperfect details able of giving to the creations of Erika Cavallini a romantic and naïf taste.
Equipment
Its silk shirts are an absolute must have. Equipment, a French brand born in 1976 by Christian Restoin and then re-launched in spring 2010 by Serfe Azria, is synonym with luxury shirts. Inspired by the male wardrobe and characterized by the typical timeless elegance of the French style that has always fascinated us, Equipment's creations are an expression of femininity, versatility and modernity. Modern androgynous silhouette, exclusive and unconventional fabrics with original prints for strong and sexy women who love fashion without being slaves to it.
Bruta
Bruta is an emerging London brand, launched in 2015 by the young Arthur Yates who has an artistic background but without specific training in fashion. The brand has an innovative approach and proposes collections of shirts with a vintage allure characterized by embroidery and personalization that place a strong emphasis on culture, art and craft tradition. Today it is possible to buy Bruta garments online and in stores such as Liberty and Harvey Nichols in London, Beams in Tokyo and Need Supply in Richmond.
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