Philosophy
The Seafarer is an American brand specializing denim for women; the Italian immigrant in the US Tony Anzalone founded the company in 1896, opening a tailor shop next to the Brooklyn Navy Yard.
At first the brand adapted the sailors' uniforms, then it started to create the Seafarer design, that soon was adopted by the Navy.
The extraordinary "Seagoing Tony" became an American icon and Seafarer was the official provider for the U.S. Navy for about a hundred years, until 1999.
These jeans caressed iconic curves of Brigitte Bardot and crossing the Ocean, marched against the Vietnam War and danced in the night of St. Tropez.
They were born on the American army ships, but they have become famous on the most beautiful women in the world.
The Seafarer trousers go across history and countries, combining style and empowerment, peace and war, Hollywood and the Rive Gauche.
In the early 1900’s, their story begins from a necessity: the sailors were in need of trousers to take off in a hurry, in case of disasters.
The first Seafarer had high waist, well-designed hips, patch pockets and flairs.
During the 60’s and 70’s they arrived in flea markets and then on the body of Isabelle Adjani, Ursula Andress, Jane Birkin, Raquel Welch, Jacqueline Blissett and Farah Fawcett.
These unisex trousers combine sexuality and comfort, precision and style; they have a perfect line, an effortless style and they were able to represent an epoch.
They represent the smile of a sailor, who kisses his girlfriend after the war, and the easy-chic attitude of Jane Birking, who walks in the French Riviera.
Time seems not to pass and, not surprisingly, the Seafarer was relaunched in spring 2013 with a collection proposing the traditional denim for women, completely made in Italy .
Materials, seams, construction and fit are the result of careful research that combines traditional designs and the best of Italian savoir faire.
The tradition of an icon turns into innovation, ready again to tell his aesthetic parable, winning over women worldwide.
Collections propose palazzo pants with high-end denim, flaired jeans in the bright marinara colors; finally, the most basic navy blue trousers, which embody the 70’s attitude.
© Images copyright: The Seafarer and rightful owners.
