Philosophy
Pyaar, which means "love" in the Hindi language, was founded in 2007 by the Italian businessman Walter Magnano, producing refined scarves which combine traditional Indian manufacture and the Italian stylistic research.
Collections of deluxe scarves, keffiyeh and stoles, featuring floral and tribal, naïve and playful creations with micro and macro geometries.
They are pure aesthetic accessories which celebrate the seasons through precious detail or sporty chic elements; scarves with tassels and beads offer weaves between the pictorial and narrative; tribal elements with universal codes.
Colors of nature, geometries, stripes and tapestry style, perform through natural textures; cotton, linen and silks choose the most romantic mood with flowers, jewelry details, tribal references, but also ladylike contamination.
Pyaar is a endless box, containing stoles that you can turn into hat, simple and sporty.
Simple and plain accessories, dedicated to a global world.
Textile creations follow the latest trends and they play a very important Made in Italy project, featuring innovative fabrics.
Soft shawls and pashminas moderate the handmade effect with eye-catching patterns, minimal prints inspired by the 70’s, damask and floral patterns; chromatic harmonies suggested by pure colors, vintage frames mixed with the universal values of Mother Nature.
The New Decò taste creates endless variations and several references, so that accessories add a discrete and well-balanced touch to outfits.
Today Pyaar is available in the most important boutiques worldwide.
© Images copyright: Pyaar and rightful owners.
