Located in Karl Johans Gate, in the heart of Oslo, Yme is an exclusive famous store featuring clothing and accessories collections from international designers, interior and niche perfume brands as well as a unique bookstore and an art gallery.
After discovering a clear lack of fashion goods in the Nordic market, Yme was born September 2014 as a curated universe of fashion, art, interiors and design, housed at Paleet, the building placed between Oslo’s Royal Palace and the Parliament.
The Aim is to create a personal shopping experience by empowering the customer to explore and understand the stories behind the merchandising and how they are presented.
The three-floors building’s design and interior are created by Yme Studios in collaboration with the internationally renowned architectural firm Snøhetta. Besides numerous fashion happenings, art exhibitions and installations, clients will find a curated selection of ready-to-wear, high-end, contemporary and streetwear hard-to-get labels, alongside accessories for women and men such as
Ann Demeulemeester, Giambattista Valli, Lanvin, Jacquemus, Soulland and Norse Porject decorate the industrial walls while sneakers from Reebok, Adidas and Nike can be found on the first floor.