Lacoste

Philosophy

Lacoste is a brand of sportswear for men, women and children.

It was founded in 1933 by French tennis champion, René Lacoste, and André Gillier, the owner of the largest French knitwear company.

They give life to a company producing garments for tennis, golf and outdoor sports, with the crocodile logo; René creates for himself a series of polo shirts which become a must-have among tennis players.

The crocodile first appeared several years after the creation of the brand; the press coined the René nickname “Crocodile” after the bet with the Captain of the French team of Davis Cup.

Robert George drawn the famous logo and Lacoste put it on his game blazers.

The designer becomes famous worldwide for revolutionizing men's fashion, replacing on the tennis courts the classic long-sleeved shirt, with the famous comfortable and breathable cotton polo shirts.

“L. 12.12” is the first Lacoste design, following, during the years, it created lightweight cotton pique shirts, which combine the concept of polo and t-shirt.

The “vintage” stretch proposals are renewed seasonally; long sleeves, multicolor striped, declined in a wide range of colours.

Company has expanded its range of proposals offering sporty total looks, for men and women, knitwear, shirts, footwear, dresses, trousers, shorts, outerwear, leather goods and accessories.

Lacoste plays a simple and elegant style, according with the evolution of fashion and taste.

© Images copyright: Lacoste and rightful owners.

Boutiques Lacoste

Places

Typology

Amedeo D. Milano

For over thirty years, Amedeo D., with the historic shop in Corso Vercelli, has been an integral part of the coolest retail side of Milan. The desire for freedom, ambition and desire to experience intense emotions: the world of Amedeo D. first perceives these messages, makes them their own and real [...]

Antonia Milano

It was 1999 when Antonia Giacinti opened the doors of the first Antonia boutique, born as a small accessories store, and rapidly expanded to include women's clothing too. In 2007, Maurizio Purificato, his partner, inaugurated the store dedicated to men's clothing [...]

Banchetti Sport

Bellettini Cura di Vetralla

The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]

Belotti Roncadelle

Founded in 1969, Belotti Calzature e Accessori boasts three boutiques dedicated to shoes and accessories for men and women, respectively located in Rudiano, Roncadelle and Rovato, all in Brescia province. Thanks to its considerable experience in the field, the company ensures great quality, profess [...]

Belotti Rovato

Bini Silvia Uomo

Staying true to the group's identity, Bini Silvia menswear boutique, located in Viale Marconi 98 in Viareggio, is an elegant and modern place for shopping where clients can find the best classic collections together with the most trendy and sporty ones on the market, from Gucci to Moncler, [...]

Cillo

Cillo boutique is an historic shopping point located in Via Trento Trieste in the city of Formigine, Modena province. In this classic and elegant store clients can find apparel, shoes and accessories from many famous brand s such as Dondup, Hogan, Pinko, Church's, C.P Compa [...]

Ghelfi Brescia

Una storia lunga oltre 60 anni quella che contraddistingue Ghelfi, storica realtà mantovana che nel corso degli anni ha sviluppato la sua importanza nel settore moda, moltiplicando i suoi punti vendita fino al territorio bresciano. Proprio in città, è stato inaugurato lo store [...]

L'Ottagono

Led with passion by Antonio, his wife Antonella and their son Giuseppe, L'Ottagono has been a point of reference for over 30 years. Opened in 1985, then renovated and expanded in 2018, L'Ottagono is a historic shop lo [...]