Philosophy
The American brand Joie proposes sophisticated and chic womenswear collections.
Since 2001, Joie has been considered one of the most refined brands, thanks to its designs constantly inspired by the Southern California casual lifestyle, sophisticated at the same time.
The creative aesthetic of the brand maintains a new approach for apparel and accessories.
Whether it is Paris or California, the Joie girls wear comfortable clothes, which telling of travels around the world.
The concept is always the same: every design should be casual, comfortable and luxurious and the brand's creative director, Serge Azria, maintains and expands this concept.
Joie de vivre, joy and positivity is clearly perceived: knitted colorful sweaters, striped knee dress, slim trousers with geometric prints.
Lively and entertaining shades, from yellow to blue, are able to highlight this young contemporary and versatile spirit.
Joie has also a strong global presence in popular department stores worldwide, as well as in boutiques, extending its shopping experience with the e-commerce.
© Images copyright: Joie and rightful owners.
