Philosophy
Gap is a U.S. brand of casual apparel and accessories for men, women and children.
Collections have a basic taste, characterized by the iconic American style, aimed to a wide target.
Doris and Don Fisher opened the first Gap store in San Francisco in 1969; the company won over the international market of casual wear with several brands such as Banana Republic (the brand proposes affordable luxury), Old Navy (low cost fashion brand), Piperlime (shoes and bags) and Athleta (active-wear).
This casual look collection proposes multicolor basic t-shirt, denim garments, sweaters, striped capri pants, bags and maternity clothes.
The brand also creates trendy capsule collections, in partnership with famous fashion designers.
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